3 Social Media Trends Your Business Can’t Afford to Ignore

The social media landscape is continuously evolving. Staying ahead of the curve is crucial for businesses of all sizes. Whether you’re a small startup or a growing medium-sized business, adopting the right strategies can help you connect with your audience and grow your brand. Let’s dive into 3 trends you can’t afford to miss when you’re planning social media content.

1: Real People, Real Connections

Consumers (and your followers) are seeking authenticity more than ever, and brands that use real people—whether employees or customers—as the face of their social media content are seeing big wins. Real people bring out human nuances and make the brand feel more accessible. Whether it’s behind-the-scenes content, employee takeovers, customer stories or testimonials, these tactics add an element of trust.

Hot Tip: Lean on your team to showcase the human side of your brand. Behind-the-scenes moments, real-time interactions, and authentic storytelling will instantly make your brand more relatable.

2: Short-Form Video Takes Centre Stage

Attention spans are shrinking, and short-form video continues to dominate the social media space. Videos under a minute offer a powerful way to grab attention, entertain, and deliver your message quickly.

Hot Tip: Tap into trending challenges and audio soundbites that align with your brand. Keep it authentic and reflective of your business. If keeping up with content feels overwhelming, 48th Media Co. can help you create a short-form video strategy that works for your brand.

3: The Rise of “Unhinged” Brand Humor

Thanks to Gen Z’s influence, social media humour is taking a sharp turn toward quirky and at most times “unhinged.” Brands that find ways to embrace these trends are ditching traditional marketing tactics in favour of hyper-personalized, funny, and even chaotic content. The goal? To entertain, not just sell. Your followers are on social media as an ‘escape’, to learn something new, or share relatable content with friends and family. How can you fit in?

Pro Tip: Encourage your team to get creative. Real people drive connection, and a human approach can work wonders for brand loyalty.

Our Approach at 48th Media Co.

While the social media landscape is constantly evolving, tips like these are here to stay. Whether it's short-form video, unhinged humor, or personalized content, the key is to stay adaptable and be authentic. Does your business find it challenging to stay on top of creating social media content? At 48th Media Co., we specialize in crafting and executing organic social media strategies to help your business thrive in the digital age.

Want help crafting and executing for social media?
Learn more about our social media services here.